about us

About Benefitter

Benefitter provides software and services to help employers make a positive, profitable and deliberate transition to the new era of health benefits; an era defined by individual empowerment. Moving from group insurance to the individual market can be a win-win for employees and employers alike. But a change of that magnitude can be intimidating; everyone has questions. Benefitter produces answers and a path to legally compliant implementation.

From analytics that determine which employees can be better served by the individual insurance market, to our SmartCompensation™ module; from communicating with employees to easing them through the enrollment process, Benefitter is dedicated to making health benefits sustainable, beginning now. We value the perspectives of employers and brokers, who together play vital roles in supporting workers’ search for affordable financial protection. We have the tools to achieve change with clarity, fairness and confidence.

Benefitter is backed by Asset Management Ventures and Lifeforce Ventures. It has also benefitted from its participation in RockHealth’s incubator program.

Meet Our Team

Brian Poger
Brian PogerCEO
Brian Poger is a results-focused business leader with a team-oriented approach and a powerful track record of success. Prior to Benefitter, Brian founded and scaled Senior Educators, a private healthcare exchange that helps retirees select and enroll in appropriate Medicare health and drug insurance.
Richard Fiedotin
Richard FiedotinCOO
Richard Fiedotin is a physician with extensive start-up experience in the health insurance and health information systems industries. After receiving his MBA from Stanford University, Richard co-founded and rapidly scaled Epocrates—the most widely used mobile drug reference in the world.
Bill Foderaro
Bill FoderaroSales
Bill Foderaro is a sales leader with a proven track record for developing customer-centric sales strategies with a focus on broker channel management and development. Bill was most recently at Blue Shield of California, and before that, Bill spent 12 years with Anthem Blue Cross serving as Regional Vice President of Account Management
David Adams
David AdamsProduct
David Adams was involved in pioneering the fields of ecommerce and SaaS in the mid to late 90s, and has founded several startups in the e-commerce, collaboration, online publishing, and mobile computing fields. He headed Red Hat’s web applications division and has helped companies like Canon, Pitney Bowes, Backcountry.com, Franklin Covey and Looksmart.com implement their ecommerce strategies.
Rachel Gollub
Rachel GollubTechnology
Rachel is a technical executive and entrepreneur with experience founding and leading startups in Silicon Valley. Most recently she founded Wine List, a retail and restaurant oriented mobile app company. Previously, Rachel held leading technical and executive positions at several startups, at Stanford University, and as an early member and contributor to the Java language at Sun.