Brian Poger is a results-focused business leader with a team-oriented approach and a powerful track record of success. Prior to Benefitter, Brian founded and scaled Senior Educators, a private healthcare exchange that helps retirees select and enroll in appropriate Medicare health and drug insurance. In March 2010, Brian’s company was purchased by Hewitt, where he continued to lead the business and attract marquee clients such as Chrysler, 3M, and UPS, and consult on additional health-exchange initiatives through 2011. Before Senior Educators (now Aon Hewitt Health Navigators), Brian worked for ElI Lilly & Company and then became Engagement Manager at McKinsey & Company, where he led a variety of strategic and operational healthcare and technology studies. Brian received an MBA with distinction from the Kellogg School of Business at Northwestern University, and a BS in Engineering magna cum laude from Washington University.

Richard Fiedotin is a physician with extensive start-up experience in the health insurance and health information systems industries. After receiving his MBA from Stanford University, Richard cofounded and rapidly scaled Epocrates—the most widely used mobile drug reference in the world (over one million providers worldwide, including over 50% of U.S. physicians). Richard has executive experience in sales, marketing, business development, product management, and strategy at large and small companies. Richard brings to Benefitter his expertise from growing Epocrates from concept to $100 million business. Richard has an MBA from Stanford, an MD from Cornell University, and a BS in Political Science from the University of Pennsylvania.

Bill Foderaro is a sales leader with a proven track record for developing customer-centric sales strategies with a focus on broker channel management and development. Bill was most recently at Blue Shield of California, where he led a turn around of sales and account management for the Bay Area, significantly improving sales results and customer retention. Prior to Blue Shield, Bill spent 12 years with Anthem Blue Cross serving as Regional Vice President of Account Management in the large employer and organized labor market segments after several successful years as a sales executive in Northern California. His early career was spent in elementary education as a teacher, where he also focussed on expanding the role of technology in the classroom through his work with the Los Angeles County Office of Education. Bill holds a Masters in Education from the University of La Verne and a BA in Communication from the University of California, Santa Barbara.

David Adams was involved in pioneering the fields of ecommerce and SaaS in the mid to late 90s, and has founded several startups in the e-commerce, collaboration, online publishing, and mobile computing fields. He headed Red Hat’s web applications division and has helped companies like Canon, Pitney Bowes, Backcountry.com, Franklin Covey and Looksmart.com implement their ecommerce strategies. He sold ecommerce software firm ShopSite to Open Market in 1998, E-retailer Aardvark Cycles to Lizard Skins in 1997, and application server vendor Akopia to Red Hat in 2000. More recently, he’s worked as a product strategy turnaround specialist for several early stage firms, helping Crimereports.com pivot its product and close a major round of financing in 2006, and travel software vendor VIPER take its product to a worldwide release in 2010.

Rachel is a technical executive and entrepreneur with experience founding and leading startups in Silicon Valley. Most recently she founded Wine List, a retail and restaurant oriented mobile app company. Previously, Rachel held leading technical and executive positions at several startups, at Stanford University, and as an early member and contributor to the Java language at Sun. Rachel holds degrees in Computer Science and Russian Literature from Caltech and in Military History from American Military University.